2024 Projects

The BegInning of MaxMAD

What started as a study break between finals last year has turned into my biggest and favorite project to date. After drawing a few fish using posca pens, I dropped the sketch for months. That following summer, I became increasingly more intrigued with adobe illustrator, so I set forth to learn it. After dabbling in the software for a bit I had the bright idea to vectorize my own sketches. I started with the orange goldfish (pictured on the left) and then branched out to a collection of four different fish from my previous sketch. As a marketing major and aspiring creative, I’m always thinking- “how can I market myself, better yet my work?”. well, I figured I gotta put it in front of everyone’s face!

I started with a plan. Titled - “the beginning of MADmAx”. Madmax, is a concept name I’ve always personally used to describe my own brand/image and plan on using for my own personal brand in the future.

I wanted to test marketing my own designs for this project. So, I decided to order my newly digitized designs as stickers and place them everywhere on campus (in a non-destructive way), and so I did. i hid them everywhere, on street signs, poles, bathroom stalls, under desk, water fountains. My goal was, I want people to start to recognize these, even if thats subconscious, i dont care. I want to test if the public still pays attention enough to notice small art hidden around them.In order to afford this project i even got a job as a server at a nearby mexican restaurant. This was meant to last till i graduate, every time i go to class i bring a few stickers to hide with me. it’s fun. I’ve also branched out with other side project using the stickers, such as another skateboard.

the creative process

Fish in the wild

The creative process:

SKATEBOARD DECK

Back in September, a friend of mine at the time was creating her own skateboard art piece. It had been a year now since I had learned to skateboard abroad and it was something I continually practiced and still do, so naturally I was like- “I need to make my own”. I didn’t plan it out too much, I kinda just let me brain roam. It took me around ~7, maybe 8 weeks, mainly because I’d hit a creative wall every other day and not know what to do next. This project really highlighted the importance of planning bigger pieces just because when doing so I don’t hit a wall wondering where to go next. It was a fun first “big project” and it also highlighted the importance of discipline, especially when doing side-projects. I like how it turned out (kinda- lowkey stared at it too much) but this project taught me more going forward than anything. I’m excited for my next project!

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2024 Graphic Design